PAUSe to
E X P E R I E N C E
“To dive deep into the abyss of sensory experience. It’s not just an encounter; it’s a rendezvous with the world, with your soul.
it is to dance on the edge of anticipation and realization”
THE INNER MAZE
“A conceptual art installation that takes the form of a surreal maze in the midst of the desert, crafted entirely from reflective materials. This maze challenges and bends the perception of its visitors, blurring the lines between the physical landscape and the mirrored reflections of the sky, the sand, and the individuals within it. The design leverages the natural luminosity and vastness of the desert, using the sun’s trajectory to play with light and shadow, creating an ever-changing experience from dawn till dusk. The reflective surfaces do not only mirror the external environment but also distort and multiply it, encouraging visitors to explore not just the physical paths before them but also the inner pathways of their thoughts and perceptions. This installation aims to immerse the viewer in a world where the boundaries of self and surroundings are fluid and interchangeable, inviting a deep, introspective journey within the seemingly infinite loops and turns of the maze.”
a b d i t o r y
“A conceptual design that transcends the ordinary, a manifestation of our imagination - This architectural wonder is not merely a construction; it’s a sensory voyage that pays tribute to the mesmerizing allure and tranquility of the desert. This marvel stands in striking contrast to the desert, with its brilliant white and vibrant orange forms emerging like an artistic oasis amidst the barren wilderness.
As one navigates this intricate pathway, each step taken incites a symphony of sensory experiences, purposefully designed to awaken emotions and anchor the soul.
The fragrant whisper of the desert wind, the celestial soundscape, and the tactile ballet of the sun-kissed structures, all conspire to create a seamless dialogue between human consciousness and the unadorned splendor of nature.
This installation stands as an ode to the transformative power of design, to stir emotions, challenge perceptions, and guide souls on a journey of introspection and connection within the profound tranquility of the desert.”
WHISPER OF SILENCE
HOW TO CONVEY SILENCE BY MAKING NOISE?
This conceptual design captures the essence of silence—a sanctuary of refuge, rest, and acceptance. Each element, from the gentle sway of the textiles to the thoughtful architectural design, invites you to explore the profound quietude that speaks volumes. Here, silence isn't merely the absence of sound; it's a space for solace, woven into the very air we breathe."
ALL TRUTH LIVES IN PARADOX
“This architectural conceptual design becomes a mirror to our innermost selves, reflecting our complex, multifaceted nature. In its defiance of norms, it inspires a reawakening, a liberation of thought and spirit. Here, in the confluence of these diverse realms, avant-garde architecture transcends mere design; it becomes a powerful dialogue with our consciousness, urging us to explore the uncharted territories of our existence, and to clothe our realities in the fabric of imagination and bold, transformative vision.”
COLLISION OF CHAOS AND ORDER
“Venture into the realm where fashion, architecture, and art converge in an audacious dance of form and function -
a space that challenges norms and dares to redefine boundaries. This conceptual avant-garde design presents a multi-sensory experience, an orchestrated collision of tactile textures, pulsating rhythms, and shapes.
The stark juxtapositions within this space provoke a stirring in the depths of the observer’s emotions:
Is it dissonance or harmony? Chaos or order? The answer lies in the eye of the beholder, and that’s where the beauty of this installation lies. It’s more than a design - it’s a conversation piece, a question mark, a canvas upon which each visitor unwittingly leaves their interpretative mark.
Each encounter, each perception, each provoked feeling contributes to the ongoing evolution of this edgy, multi-faceted space.”
A D I D A S
(PROBABLY) REAL
IN
ART BASEL 2023
Adidas set out to explore the boundaries of what’s virtual and what’s real. A showcase of the brand’s presence in web3, (Probably) Real welcomed select guests to the adidas metaverse and debuted their first line of wearables—Virtual Gear. An exclusive exhibition in Miami, (Probably) Real invited holders of Into the Metaverse NFTs and partner communities like Bored Ape Yacht Club, Pixel Vault, and Admit One.
Virtual runways, NFT origin artifacts, and interactive AR tech by DRESSX led invitees into the expanding metaverse of adidas. In addition to an exclusive look at Virtual Gear, guests learned the design process behind the new wearables, and could even try on the collection in real time.
Agency: Invisible North
Role: Creative Direction
COINBASE NFT GOES IRL
Dynamic screens. Interactive Installations. Immersive experiences. The Future Market transported visitors into a phygital playground. Placing them at the center of Coinbase NFT, empowering them to create their own journey.
At one of the biggest Web3 gatherings of the year, we unveiled Coinbase NFT to the masses as a market built for creatives, collectors, and community use. Our Coinbase Studio offered an exclusive glimpse into the minds and stories of iconic Creators.
RENDER VS REALITY
Agency: Invisible North
Role: Creative Direction
GUERLAIN L’ART ET LA MATIÈRE LAUNCH through an immersive experience in Los Angeles.
Agency: Matte Projects
Role: Creative Direction
PASSAGES at Sowden House
a two-day immersive performance, installation, and film event.
Curated by PARADEUX and HomeLA at Sowden House.
““There are things known and there are things unknown, and in between are the doors of perception.” ”
NFT GALLERY EXPERIENCE
“Go With The Flow”
““It’s a shelter where I can escape from all those demands… where I can disconnect from what people expect - yet in a way that still feels architecturally significant.””
““We don’t create a fantasy world to escape reality, we create it to be able to stay.””
““Though reflections may appear within a mirror, they do not exist; and if we do not know the appearances of mind as mere appearances, the duality of conceptual thinking will arise.””
Theirry Mugler’s Immersive Show
““All that we see or seem / Is but a dream within a dream.””
““In straddling a line between symbolic and literal, living things and objects, art is in itself an ambivalent comment about the elevation of the everyday to a higher realm and the fruitless search for identity and truth in a rapidly changing world.””
““Nefelibata: cloud walker; one who lives in the clouds of their own imagination or dreams, or one who does not obey any conventions of society, literature, or art.””
Zeal - intense passion or enthusiasm.
Creative Direction, 3D Mapping and Sound by Delaram Pourabdi
““What we observe is not nature itself but nature exposed to our method of questioning.“ ”
LUNYA AT THE GROVE LA
LUNYA X PARADEUX IMMERSIVE MULTI SENSORY EXPERIENCE AT THE GROVE Los Angeles
By Delaram Pourabdi PARADEUX
Go Away, Come Closer- An experiential short film at Sowden House.
“PASSAGES” Dance Film
