PAUSE to EXPERIENCE
CLIENT ———>
COINBASE NFT
GOES IRL
Dynamic systems. Interactive architecture. Immersive intelligence.
The Future Market transformed space into a responsive phygital ecosystem, where real-time interaction and spatial technology placed visitors at the center of Coinbase NFT, empowering them to actively shape their own journey turning engagement into participation.
At one of the largest Web3 gatherings of the year, we unveiled Coinbase NFT as a next-generation marketplace built for creatives, collectors, and community infrastructure. The Coinbase Studio became a data powered storytelling platform, offering immersive access into the minds and narratives of iconic creators.
The Coinbase Studio Panel Series, hosted by Lindsey Byrnes and Jeff Staple, deepened the creator collector relationship through conversations with Fran Marcello, Bluboy, Miguel, Jen Stark, and Shantell Martin—exploring digital ownership, identity, and the future of creative economies.
R E N D E R to R E A L I T Y
Agency: Invisible North
Role: Experiential Creative Director
CLIENT ———>
A D I D A S
(PROBABLY) REAL
IN
ART BASEL
Adidas set out to explore the boundaries of what’s virtual and what’s real. A showcase of the brand’s presence in web3, (Probably) Real welcomed select guests to the adidas metaverse and debuted their first line of wearables—Virtual Gear. An exclusive exhibition in Miami, (Probably) Real invited holders of Into the Metaverse NFTs and partner communities like Bored Ape Yacht Club, Pixel Vault, and Admit One.Virtual runways, NFT origin artifacts, and interactive AR tech by DRESSX led invitees into the expanding metaverse of adidas. In addition to an exclusive look at Virtual Gear, guests learned the design process behind the new wearables, and could even try on the collection in real time.
Agency: Invisible North
Role: Experiential Creative Director
“To dive deep into the abyss of sensory experience. It's not just an encounter; it's a rendezvous with the world, with your soul.
it is to dance on the edge of anticipation and realization.”
CLIENT ———>
GUERLAIN L’ART ET LA MATIÈRE LAUNCH through an immersive experience in Los Angeles.
Agency: Matte Projects
Role: Experiential Creative Director
CLIENT ———>
THE BLUE DREAM
The Blue Dream is a surreal exploration of space, color, and form, where vivid cobalt blue punctuates a serene white environment. Sculptures, paintings, and furniture merge to create a dreamlike journey, guiding visitors through bold contrasts of scale, texture, and perspective. Light and shadow interact with the intense blue surfaces, immersing the viewer in a world where art, architecture, and perception converge.
CLIENT———-> FILECOIN
Web Summit is recognized as one of the most influential tech events in the world, an ecosystem of innovation spanning emerging startups to global corporations, across every layer of technology and culture.
In an oversaturated landscape, Filecoin cut through the noise with bold, playful design and high impact messaging, turning visibility into presence.
By combining Web3 strategy, decentralized infrastructure knowledge, and experiential design, we transformed Filecoin’s vision into a physical proof of concept, making the future of decentralized storage tangible, intuitive, and impossible to ignore.
ART INSTALLATION———>
THE INNER MAZE
“A surreal desert maze constructed entirely from reflective materials, this installation transforms the landscape into a fluid, perceptual playground. Mirrors capture and distort the sky, sand, and visitors themselves, creating ever-shifting reflections that evolve with the sun’s movement from dawn to dusk. The installation challenges perception, making the boundaries between self, environment, and reflection feel both infinite and interconnected.”
INTERIOR DESIGN ———>
PASSAGES at Sowden House
PASSAGES at Sowden House,
a two-day immersive performance, installation, and film event.
Curated by PARADEUX and HomeLA at Sowden House.
ALL TRUTH LIVES IN PARADOX
“This architectural conceptual design becomes a mirror to our innermost selves, reflecting our complex, multifaceted nature. In its defiance of norms, it inspires a reawakening, a liberation of thought and spirit. Here, in the confluence of these diverse realms, avant-garde architecture transcends mere design; it becomes a powerful dialogue with our consciousness, urging us to explore the uncharted territories of our existence, and to clothe our realities in the fabric of imagination and bold, transformative vision.”
All that we see or seem / Is but a dream within a dream.
a b d i t o r y
“A conceptual design that transcends the ordinary, a manifestation of our imagination - This architectural wonder is not merely a construction; it’s a sensory voyage that pays tribute to the mesmerizing allure and tranquility of the desert.
As one navigates this intricate pathway, each step taken incites a symphony of sensory experiences, purposefully designed to awaken emotions and anchor the soul.”
There are things known and there are things unknown, and in between are the doors of perception.
Go With The Flow
Theirry Mugler’s Immersive Show
What we observe is not nature itself but nature exposed to our method of questioning.
LUNYA at THE GROVE LA
LUNYA X PARADEUX IMMERSIVE MULTI SENSORY EXPERIENCE AT THE GROVE Los Angeles
